An article from Boom Magazine pointed out that restaurants have graduated from simply being called a ‘casual dining’ space to what millennials prefer calling quick service restaurants or QSR’s. We continue to see the massive changes that technology has brought about in our day to day lives and most importantly, in the way we dine.
These QSRs are also experiencing a paradigm shift with a smaller version of fast dining tech version – the online food ordering and delivery mobile app. The concept is now widespread and sooner or later, almost every restaurateur will have to streamline their operations based on this very aspect.
Competitive costs, services, and efficiency at its peak, the industry is currently witnessing the biggest transition of the era. With such widespread and influencing nature, it is imperative that new restaurants and start-ups that have their base perfected on the food industry patterns, it is necessary that they embark on a journey of transition from a conventional dining system to a culture of dining via an app. In fact, this stands true for restaurants that have already created their niche in the hotel industry for years.
So if the need for this competitive hour is to go ahead and embrace this change that is here to stay, do it the right way with our step by step guide towards a smooth transition:
A quick guide for mobile food ordering and delivery system:
1. The change is huge and you are going to feel it:
The workers of the industry are the first ones to feel the euphoria or the pinch of any change in the industry but it’s all about the attitude that we ought to maintain when a potential change is inevitable. Adapting to the situation is the first step towards making the most of the situation.
Technology will take over almost every sphere in this industry and this is going to minimize the interaction among people. In the United States, this trend has been gaining traction since 2010 and star brands like Panera Bread and Starbucks have gained the best of the curve. These companies have invested their time and expertise towards developing a mobile app-driven investment and millions of companies are working towards catching up with this trend.
Speed and convenience are the most important elements in these services and that’s exactly what millennials want to be served on their platter. The traditional feed the customer system is going to pave way for an efficient service the customer trend and employees must be ready to service this change. The focus is going to shift from an individual employee’s work perspective to a group effort.
2. Start from the scratch:
While starting with a mobile ordering app project, it is essential that you understand the kind of services you plan to offer via the app; a vision in fact. From the menu card to the payment options, customized meal plans and live tracking; these are the basic features that need a massive facelift and this is where you have to start building your app success story.
Make sure that you include all the factors that you plan to include and also make sure that there is room for improvement in the further versions of the app.
3. Decide on test points:
Well, now that you are contemplating on a mobile food ordering app or even working on its development already. It’s interesting to study the testing strategy Starbucks had implemented. They started with the first app ordering plan at their Seattle Headquarters. Though a test, this something that is going to revolutionize the coffee drinking pattern among the citizens that side.
Test your app real time with internal space. This will help you understand the strong and weak points in your app. Involving your employees here will further help get a fresh and better perspective of the app and sometimes a completely new viewpoint. You can expect the most authentic feedbacks from your employees and this will further help foster better relations between the management and employees.
4. Advertise your transition:
If your app has been able to withstand the test, your app is now ready to take over the charge of your business. Before you get on with the operation, it is necessary to follow certain commercial routines that will help you succeed in this game. Advertising your mobile food ordering app is the next big step here.
The advertisement may range from communicating the transition to your regular customers while they come to your restaurant or by emails, newsletters, SMS’s, pamphlets and a lot more. You may also connect with the current customers and indirectly ask them to help spread the word of an online app birth. It worksGot the first few steps right? It doesn’t end here.
With an idea comes the responsibility to work on all that it takes to make it perfect. Understand, accept and start working – that’s the first part of your journey.
Got the first few steps right? It doesn’t end here. With an idea comes the responsibility to work on all that it takes to make it perfect. Understand, accept and start working – that’s the first part of your journey.