There is no point to contradict my statement, “Online ordering apps have changed the way we eat.” With the introduction of online food ordering apps, what really has happened is a techno-food revolution?
Explaining what exactly has the mobile ordering app done to the restaurant business cannot be explained within the limitations in this blog but there are a few major factors that prove that this big change is here to stay.
Imagine a situation. You are a restaurateur and have a decent number of employees, working for your establishment. Now, this is a common scenario at your restaurant – the number of customers exceeds the staff members who can cater to them. This leads to a lot of confusion. What we deduce of this is that you are often, a victim of dramatic fluctuations in customer attendance. It is at this very point where mobile ordering apps start proving the ways in which it has crafted a paradigm shift in the art of serving.
Mobile app ordering has transformed a lot many things but it has brought about a major change in the following areas:
1. It has helped improve customer experience:
A logically planned mobile ordering app has the power to transform ‘average customer experience’ into an ‘awesome’ one. This happens when you go out of the way to pass on a certain level of value to your customers; when you manage to do something that may delight them. Mobile apps have made this happen. The very comfort of ordering food through a smartphone has changed the face of the restaurant service industry forever.
Convenience is a factor most sought after and order via their phones has managed to provide that feeling of getting something beyond their expectations. They don’t have to wait in a line, no need of a phone call and they may also customize their order (if the option exists). As a result, many patrons experience a satisfying restaurant experience via the virtual route.
2. It has enhanced the overall business efficiency:
Busy restaurants have found solace in restaurant ordering apps. It can be tricky for staff to attend the customer’s dining in the house and to place the correct orders and serving each patron perfectly. The mistakes made by humans may be reduced to a great extent with the help of a machine induced service. Automation of orders has been a success in the industry mainly due to this reason.
Mobile apps have been able to create a seamless experience with efficient order taking and handling. Apart from the difficulty in order placement, problems faced while billing may also be avoided. With so many payment options at their disposal, customers can opt for a payment option they are comfortable with.
Experiencing a satiating dining experience, physical or virtual is at its best sans the confusion that may arise at the point of billing.
3. It has made staff management easy:
Now that restaurant owners have made an incredible debut, it wouldn’t be wrong to mention that within a short span, the app has become successful at managing the staff members in the hotel industry.
Moreover, employees who are now spared of accepting orders via phone etc. may now focus on improving the operational efficiency. They may now focus on the quality of food and services and make sure that both their in-house diners and virtual diners enjoy their flawless services.
It is important to note the restaurateurs who have benefitted from tech have followed this advice -“Technology doesn’t reduce the importance of human interference. You have to be there.” Tech is here to make things easy for you but not to become you. Greater employee engagement is appreciated.
4. Customer Engagement has graduated:
Food industry relies on heavy and high standards of communication. Now that a greater part of the operation happens virtually, communicating virtually is also a task that deserves your attention. You have to remain connected via mobile apps. Many of the brands that have aced the art of exploiting mobile apps have realized the more you make efforts towards connecting with your customers at a personal level, the better it proves for your business.
Push notifications, mobile messages, and personalized emails and messages also help foster better relations. Most of the successful app oriented restaurants have also used loyalty programs and reward points to connect. They have ambitiously aced the expectations that customers have for the restaurant business.
Personalization has also made this easier. It becomes easier for customers and restaurant owners connect via such efforts to creating, developing and maintaining good personal relations.
Mobile app technology is empowering restaurants across the world. It is revolutionizing the art of dining and serving at a virtual level. It has changed the game plan of the seemingly plain restaurant business in tech style. Powerful and attractive that it is, ease and convenience are the major factors that help them ring the success bell.
Want to get a share of that efficiency and image? Get your business appified! Simply write to us at firstname.lastname@example.org and we, at RestroApp can help you convert your awesome restaurant branch into a greater virtual treat!