Starting a restaurant business will not help you gain profit unless you don’t go for regular innovations that keep your customers hitched. Today, every restaurant is competing with the other, so you need to give it all to outshine. While restaurant marketing has become more important than ever to bring in diners, it is worth giving a try.
Nowadays, market a restaurant business is not that easy. The restaurant industry has changed dramatically over the past few years. The things worked 15 years ago, or even last year doesn’t normally work anymore. It can very tough to find customers for your restaurant with social media, food ordering platforms.
Restaurant owners keep looking for new ways to promote their business and attract new customers. This may be a challenging task, but if well-planned, it certainly pays off.
Here is a list of unique restaurant promotion ideas that will help you stay ahead of your competitors:
1. Create an Online Food Ordering App
Online Food ordering apps are making the life of foodies easy and more luxurious than before. Delicious food is gets delivered to the customer’s doorstep. Without compromising food quality and standard. Restaurant owners can expand their business digitally.
A complete food menu, push notifications, live tracking and estimated delivery time make the customer order more from the restaurant mobile app. Therefore, an online food ordering app having amazing features can significantly boost the revenue by attracting new customers and retaining existing ones.
2. Focus on Social Media Presence
Social media marketing is a powerful element in today’s world. The restaurants having a good social media presence are the ones that are best when compared to others.
Create a Facebook business page, Twitter, Pinterest, and Instagram account to share pictures, special discounts, and exclusive coupons. Also, stay active on the platforms so that your customers are aware of what is going on.
3. Setup a Restaurant Blog
Your restaurant blog will build community and engage your customers. With blogging, you can get a chance to experiment with the voice of your business, and its personality. Share memes, your success, challenges, struggle, inspiring stories, recipes, and anything that might interest your customers.
Keep your restaurant blog as simple as possible, and consider quality over quantity. Whenever, you want the news to get out to the world, write and publish it.
4. Get Yelp Restaurant Reviews
Yelp restaurant reviews can do wonders for your business. It has tremendous power in the restaurant industry, and it is like having a flock of golden geese.
Customers can also review you even if you don’t have a Yelp account. This means you should add as many details as possible, like:
- Working hours
- Complete Menu
- Price Range
You should also keep in mind it is important to handle feedback positively. If it is negative, reply politely and professionally.
If the customer added negative feedback, answer in a polite way. Here you can check our blog post Yelp restaurant reviews about how to handle Yelp restaurant business profile and negative reviews.
If you’re replying to a negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve services in the future.
There are so many restaurant owners who offer to send gift cards to Yelpers who have had less than favorable experiences expecting to get them back for a second chance.
5. Send Newsletters
Your restaurant newsletter doesn’t have to be weekly as users dislike their flooded inbox. So, send them once a month or so. Celebrate your accomplishments in the newsletter and mention new menu items and special discounts.
6. Food Photography
I’m sure you keep posting your favorite picture on Instagram but what about food pictures?
Clicking high-quality, drool-inducing pictures of the dishes and posting them on social media sites is one of the best ways to promote your restaurant. Visual content has become likable among the audience, and sharing delicious delicacies pictures on social media platforms will with the help of mobile ordering app for restaurants help draw hungry eyes.
Bonus Tips To Note Down
Always Promote User-Generated Content
This type of content is an amazing way to develop personal engagements with the customer. There are so many ways to engage customers with your brand. For example, you can run a photo contest where you can ask them to share pictures of their self-cooked meal with an interesting caption & #tags.
Later, reward a couple of participants with a free appetizer deal. This is a great gesture that depicts you appreciate them.
Partner with a Delivery Service
Today, ease of use is the name of the game. Many services streamline the ordering process, and internet-savvy patrons love this type of delivery. So, create a restaurant online ordering app and partner with a delivery service.
Offer Discounts and Coupons
Discounts are a great tool that has the ability to boost your business and, every customer loves coupons & discounts.
That sums up the unique restaurant promotion ideas, and hopefully, you will follow and put them to good use.