If you are a part of the restaurant industry, you know that competition is quite intense. The marketing trend is changing, and in order to sustain you need to adopt new and unique marketing strategies. How can I improve my restaurant business? How to increase restaurant sales? Attracting and retaining customers is not an easy task.
As a restaurateur, you need to strike the right chord with the right marketing, and effective restaurant business plan. If you haven’t yet decided online ordering for your restaurant, then think again as you might be missing out on a profitable sales channel.
Action Plan to increase sales in a restaurant
In this blog, we have highlighted a few tips to increase restaurant sales:
1. Online Food Ordering:
Ordering food online is what people demand these days. Many online food ordering apps are gaining popularity as they offer convenience and deliver food at the doorsteps.
People have a lot of options to choose from, and in order to increase your restaurant sales, you need to offer online ordering to your customers. This will free your staff from phone calls, and they will be able to attend more guests.
2. Partner with food apps:
People prefer ordering food and beverages online and enjoy them in the comfort of their homes. So, if you get listed on popular food ordering apps like Zomato, Swiggy, Ubereats, etc, you will be able to attract more potential customers. These apps will give you more exposure and will boost your sales.
3. Contact Food Bloggers and Influencers:
It is one of the compelling strategies to attract loads of people. Get in contact with the food influencers and encourage them to share your restaurant pics and videos. Appreciate their efforts by giving discounts and incentives in return.
4. Social Media Presence:
Don’t restrict your online presence to just your website, but enhance your online presence by posting engaging posts on various social media accounts.
Also, make your business available on Google, Yelp, and Facebook so that more people can find you, and order on these platforms. Moreover, look out for commission-free online ordering channels to increase restaurant sales.
5. Loyalty Program:
Loyalty programs are great to retain your existing customers. People love getting rewarded and this builds their trust towards the brand. According to Level Up, it is seen that members of a restaurant loyalty program spend 19% more on average when redeeming their rewards.
6. Update Website:
Update your website by updating your pages and pictures on time so that your customers come to know about the new addition in the menu, special events and more.
7. Online Payment:
These days people prefer paying online as this saves them a lot of time. So, give your customers various options to pay online.
8. Special Day Offers & Discounts:
Days like New Year, Valentine’s Day, and Christmas are perfect for restaurant online promotions. Create a unique campaign, present delicacies on this special day and offer them discounts.
Adopting the right action plan can increase your restaurant sales to a great extent. So, retain your existing customers with loyalty rewards and attract new with special discounts.
If you need any help in enhancing your online presence then get in contact with RestroApp. We can assist you in the right way.