A decade ago, there was no option available food ordering food; instead, people used to dine – in. A lot of things have been changed. As per the reports and data submitted by the current food delivery apps like Zomato, GrubHub, 2020, we will see a massive change in the food delivery trends.
There will be no limitation to the online food delivery service; all credit goes to the aggregators who are making such innovations. There is always one in the industry who will fill the void to make their presence in the industry. And every year, this routine goes on. So in 2020, the future of the restaurant industry will undoubtedly change positively.
Following will be the Food Delivery Trends in 2020
- Impact of Big Data
- Cryptocurrency Payment
- Cloud Kitchens
- Serving Millenials the Right Way
- Eco-friendly Or Green Packaging
- Augmented & Virtual Reality
1. Impact of Big Data
Advancement in technology helped many industries to grow and increase their market value. In 2020, the innovations in technologies will skyrocket your business, if used wisely. The first and foremost thing is the customer experience.
Using Big Data, food delivery businesses can track customer behavior like customer’s preferences, emotions, delivery time, complaints, customized offers, and much more. Also, the user experience on the app and what difficulties they face while using it.
Primarily, all these food delivery systems like Zomato, Uber Eats are using AI for this. Many food ordering apps also use big data to ensure that riders, customers, and restaurants have a great experience when using their platform. When app developers look at this data, they try to understand the trend and make necessary changes in the app as well as the operations.
2. Cryptocurrency Payment
Cryptocurrency, the new digital way of payment, works as a medium of exchange for financial transactions between the sender and receiver. The technology called blockchain has underpinned digital currency.
Customers who order online from the app can make the payment using cryptocurrency. The high security behind cryptocurrency ensures that there are no frauds during payment. This can be a unique feature in the future to enhance the customer experience.
3. Cloud Kitchens
Cloud kitchens are basically delivery-only restaurants. This restaurant format does not require any physical space. The major benefit of starting a cloud kitchen format, you have no need to spend on infrastructure or interior cost. This means you can focus on your food quality, delivery-timings that will give a long-term benefit to your restaurant.
For example, if there is a restaurant called “X” which sells burgers, then it is a regular restaurant. But the major benefit of a cloud kitchen is, the owner will register another restaurant on the food ordering platform named “Y.” There will be two different menus.
Related Read: Cloud Kitchen Marketing Ideas – Tips that Actually Work!
The owner of the restaurant will also register two accounts on online food delivery apps. One will be “X,” and the other will be “Y.” The restaurant will accept orders from both the places via the online food delivery app. The same kitchen of the restaurant will be used, the same chefs will cook the food and the delivery partners will come to pick up the food from the same place. But it’s only the kitchen of “Y” that is running here so it will be a cloud kitchen.
This way, the restaurant saves the costs of renting a space to open a different restaurant and other charges. Your restaurant management system can be integrated with the Kitchen Display System so that every order goes efficiently. With this, the owner can earn more profits using the same place.
4. Serving Millenials the Right Way
There is an increase in spending by Millenials on the online ordering of food. As per the yearly reports submitted by apps like UberEats and GrubHub, there is a steady rise in the spending and eating habits of millennials on food and takeaways. The majority of the market for food delivery apps is generation Y.
“Why do you think millennials are so into food? It’s the way they relate to each other.” – Lidia Bastianich
The new era is dependent on prepared food and also the groceries to be delivered at home. So to cater to the demands of these generations and by seeing the spending efforts, online food delivery apps offer services that they want. Targeting a specific audience is beneficial to earn more profits rather than a wider audience. But, having a presence everywhere is anytime, profitable.
5. Eco-Friendly Or Green Packaging
As there is a more eco-friendly environment in today’s time, customers are more environment-conscious than ever and expect more eco-friendly and even zero waste options. The delivery business, who is still in traditional packaging, is being pressured to change its packaging game.
Fast-food giant McDonald’s is on it, promising to use only 100% renewable or recycled packaging by 2025. Many European delivery giants have launched reusable cotton bags for delivering food items, and other retailers are taking similar measures to ban plastic. The one thing that UberEats is leading the way is cutting down on disposable utensils and straws by only providing them upon request.
Apart from just going eco-friendly, the designing is also mandatory. Many people get influenced by the cover of the item, so as not to forget this audience. Unique designs are on the way, and many are competing to make their packaging game reliable.
Related Read: Top 10 Smart Ways Your Restaurant Can Go Green!
6. Augmented & Virtual Reality
Today’s time is all about AR and VR. Augmented reality (AR) and virtual reality (VR) have become magic wands for brands to make their presence even better. It is also used for driving new customers to use food delivery services.
Now, marketing campaigns include AR and VR in their activities as an essential part. Most of the Companies use AR to refresh their marketing campaigns, expand brand awareness, boost sales, and many more. This feature works best on mobile, so it is the best opportunity to increase mobile food ordering. Just Eat launched an augmented reality feature recently to promote food offerings in a new and funny way.
Customers could use their cameras to see burgers, pizza, and other foods floating into their mouths. This can also increase the brand’s social engagement as the customers can also share this on their social media. Thus, because of this, many apps have seen the profits coming their way, and thus, it is an important aspect to look out for in the coming days.
Why is it Necessary to be Ahead of All?
While the usage of modern smart devices is increasing, and food delivery businesses are skyrocketing, customers are becoming more demanding and want to experience something new. They don’t mind using a new app if they are getting better service and offers.
One thing to remember that there are many big competitors ready to deliver tasty food cheaper, faster, and better customer experience. So you have to cut the crowd and provide the best.
This can be done by incorporating unique features in your restaurant food ordering app.
That others don’t have. Restroapp can help you to create a restaurant app with unique characteristics. All you need to get in contact with us. Our professionals will take care of all the technicalities and deliver the best.
Before building a restaurant ordering app, you can consider these above-mentioned food delivery app trends to make the right presence in 2020. Surely these trends are going to change the shape of the online food ordering business and will help you go a long way!
